One of my very favorite clients of all time sent me the nicest gift in the mail this week. He’s a fellow Internet marketer whom I’ve collaborated with on a few big projects over the past couple of years and in a way, I’ve sort of become his copywriting Gal Friday. What makes this gift [...]

As entrepreneurs we just can’t help ourselves. We have pretty big egos, and it’s often glaringly obvious on our websites. The copy makes us look like the navel gazers we often are (life is but a dream), and the usability if often, well, non-existent (does anyone put their rates on their Rates page anymore?). What’s [...]

And being the coffee thought leader that they are, maybe they have but are waiting to execute?
They’d better do it soon because I’m putting my idea out there for the world –including their competitors–to see. If I can buy a re-loadable Starbucks card and even go online to customize it, why can’t I buy say [...]

My colleague and new NOT just online friend, Tina Forsyth of Online Business Manager (she lives right here in my home town!), recently blogged about Website Grader , a delightfully elegant little SEO auditing tool for websites. I know that half these kinds of online tools are about as useful as my husband on a [...]

I met with my accountant the other day. He told me how much it would cost to outsource the lion’s share of my bookkeeping and financial reporting to his firm.
I almost fell off my chair.
Because it was so damned cheap. Not cheap like borscht kind of cheap. But cheap in comparison to what I’d lost [...]