Web Marketing Blog for Small Business: Read, Learn, Opine

Marketing Advice for $0.96 an Hour?!?

By Karri • Jun 22nd, 2009 • Category: internet marketing

Have I lost my mind?
No. But my friend Tawnya Sutherland has.
If you’re a Virtual Assistant who’s tired of “recession buster” offers that make a bigger dent in your wallet than your results, I’ve got a hyper-refreshing offer for you.
If you’re a web entrepreneur who wants some inside information on leveraging all things virtual, I’ve got [...]

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A Dead Simple Formula for Overcoming Twitter-Block (and Tweeting Like a Pro)

By Karri • Jun 10th, 2009 • Category: social media

When people sign up for twitter and, shortly thereafter, cry, “I don’t get it!” my impulse is to say, “Well, have you made a real effort to share and get to know people?” Then I remember that not everyone is a word-a-holic like me. Not everyone loves to see that which they think or feel [...]

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There’s Something in the Air. And it Smells Like … Money.

By Karri • Jun 10th, 2009 • Category: small business

Let me explain.
I was talking with a virtual assistant colleague of mine the other day, and we were discussing how the recession has impacted entrepreneurs who work virtually. Then she told me her own story which I think is worth sharing.
This VA’s specialty for years had been real estate marketing. Prior to the recession, demand [...]

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SEO, Cult of Personality and a Serendipitous Meeting of the Minds

By Karri • Apr 16th, 2009 • Category: seo, website copywriting

The landscape of online marketing advice is so vast and varied it’s hard to know who is worth paying attention to. As marketing managers and entrepreneurs, we’ve grown weary of the gurus, and even when they are right we’re probably not engaged enough to put theory into practice. Yesterday, however, serendipity was on my side. [...]

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Recession Cure for Small Business: This Marketing Medicine Doesn’t Taste That Bad

By Karri • Apr 7th, 2009 • Category: internet marketing, small business

In recessionary times it’s tempting to cut wherever there appears to be no imminent need, where returns are not obvious and immediate. As such, marketing tends to be one of the first casualties. Yet analysts advise businesses to continue marketing spending amidst grim circumstances. The case for a proactive approach appears sound, if not difficult [...]

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