The biggest mistake I see virtual professionals make is treating their About page as filler. After all, we’ve been taught that it’s not polite to talk about ourselves, right? However, your About (a.k.a. Profile or Company) page should be given as much attention as any other page on your website. First of all, it’s one [...]

Without a doubt, online networking has been the mainstay of my practice. But like local networking, it must be done in a conscientious manner in order to be effective. As with any kind of professional networking, you must fine tune your approach and strive to build a reputable profile. And that is where, unfortunately, [...]

If you’re an entrepreneur with a literary flare, writing articles is an affordable, highly effective marketing tool. You can revise and rewrite as many times as it takes to present your shiniest, smartest, most confident self. Too bad you don’t have a gargantuan subscriber list yet for your new Ezine! Or maybe [...]

If you are an entrepreneur who is confused about how to price your services, you are not alone. If you are sweating about the possibility of charging too much in the eyes of your target customer, you are definitely in good company. If you are obsessed with what your competitors are charging and [...]

There is a common denominator amongst all people buying something on the ‘net: they want relevant, timely information and they want it now. When a searcher lands on one of your business pages, it is because he either a) typed in your URL with a purpose in mind (to seek relevant information in [...]