No matter how many ways we Internet dweebs try to explain the dynamics of online marketing—whether it’s to clients, with articles, in forums or “for Dummies”—fiction continues to overwhelm fact as entrepreneurs lust for rankings, rankings, rankings. And to be honest, I’m getting a little frustrated. This whole putting the cart before the [...]

Small business owners just want their websites to DO something other than prettify their computer screens. So, they shop the web for a marketing expert, an “affordable” marketing expert who will dish out rankings like chowder at a soup kitchen.
Well, that depends. How much do you have to spend?
I realize that’s not the most [...]

If you are an Internet entrepreneur, a reliable strategy for building profits is to define the narrowest niche possible without squeezing your target market size out of substantiation. There are millions of people surfing the web with a few bucks to spend on a good fix, and if you can articulate the right fix [...]

If you are a small business owner shopping for an SEO expert to optimize your website, no doubt you’ve been tempted by the ominous “Top 10 Guarantee.” While top ten rankings are a worthy goal, shelling out money to an SEO that makes such pie-in-sky claims will leave you frustrated and probably wishing you [...]