It is impossible to “do” marketing without first considering gender. No matter how we try to equalize the sexes, there are distinct differences in how men and women make a decision to purchase. And the Internet is proving to be fertile ground (sorry, couldn’t resist) for some fascinating gender research. My friend Randy Cullom, a [...]

The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and thus more likely to convert. So, take off the used car salesman jacket and put on your best suit. Here are 7 ways to help your show [...]

When Jakob Nielsen concluded his annual Top Ten Mistakes in Web Design for 2007 by telling B2B webmasters to publish their prices, I gave a raucous verbal cheer across the cable lines. In Get Over Yourself and Publish Your Prices Already, I satirized the notion that prices are something you only disclose when the [...]

Jakob Nielsen has published his annual Top Ten Mistakes in Web Design for 2007. It’s classic Nielsen—high on quality, low on filler. Every point in the list is a gem; addressing just one or two of these usability challenges would improve any website’s conversion rate. What I also love about Nielsen is [...]