Archives for the ‘small business’ Category

Small Business Gift Etiquette - What Would You Do in This Situation?

By Karri • Aug 13th, 2008 • Category: small business

One of my very favorite clients of all time sent me the nicest gift in the mail this week. He’s a fellow Internet marketer whom I’ve collaborated with on a few big projects over the past couple of years and in a way, I’ve sort of become his copywriting Gal Friday. What makes this gift [...]



Why Hasn’t Starbucks Thought of Using Their Re-Loadable Cards This Way?

By Karri • Jul 14th, 2008 • Category: small business

And being the coffee thought leader that they are, maybe they have but are waiting to execute?
They’d better do it soon because I’m putting my idea out there for the world –including their competitors–to see. If I can buy a re-loadable Starbucks card and even go online to customize it, why can’t I buy say [...]



Outsource the Details or Bust

By Karri • Jul 10th, 2008 • Category: small business

I met with my accountant the other day. He told me how much it would cost to outsource the lion’s share of my bookkeeping and financial reporting to his firm.
I almost fell off my chair.
Because it was so damned cheap. Not cheap like borscht kind of cheap. But cheap in comparison to what I’d lost [...]



If You’re Feeling Stuck, Try Going Uphill Instead of Down (Karri as Small Business Coach)

By Karri • May 6th, 2008 • Category: small business

When clients are calling, the kids are climbing the walls, and the coffee’s gone cold, making a dent in your long term goals can feel like an impossibility. Life becomes a big old mountain of minutiae. All motivational moments aside here, but sometimes you just have to get sick and tired of being sick and [...]



In Business, Honesty Can Be the Best Medicine

By Karri • May 4th, 2008 • Category: small business

The other day someone emailed me to inquire about helping them build a website for a new business venture. I responded to the inquiry a day late because I didn’t notice it in my inbox right away. The autmated subject header ("Internet marketing inquiry") was missing and in it’s place was the phrase "not human." [...]