And being the coffee thought leader that they are, maybe they have but are waiting to execute?
They’d better do it soon because I’m putting my idea out there for the world –including their competitors–to see. If I can buy a re-loadable Starbucks card and even go online to customize it, why can’t I buy say [...]

When Jakob Nielsen concluded his annual Top Ten Mistakes in Web Design for 2007 by telling B2B webmasters to publish their prices, I gave a raucous verbal cheer across the cable lines. In Get Over Yourself and Publish Your Prices Already, I satirized the notion that prices are something you only disclose when the prospect [...]

Jakob Nielsen has published his annual Top Ten Mistakes in Web Design for 2007. It’s classic Nielsen: high on quality, low on filler. Every point in the list is a gem; addressing just one or two of these usability challenges would improve any website’s conversion rate. What I also love about Nielsen is that his [...]