Maybe we really are from two different planets after all …
By Karri • Jun 13th, 2007 • Category: usabilityIt is impossible to “do” marketing without first considering gender. No matter how we try to equalize the sexes, there are distinct differences in how men and women make a decision to purchase. And the Internet is proving to be fertile ground (sorry, couldn’t resist) for some fascinating gender research. My friend Randy Cullom, a [...]
