The other day someone emailed me to inquire about helping them build a website for a new business venture. I responded to the inquiry a day late because I didn’t notice it in my inbox right away. The autmated subject header ("Internet marketing inquiry") was missing and in it’s place was the phrase "not human." [...]

Being in business for yourself is both grueling and rewarding. Choosing a marketing strategy ”and a consultant you trust to execute it”can drive even the most level headed entrepreneur downright mad. And if you do business on the web, a tactical labyrinth awaits you. How does one choose an optimal course of action when every [...]

The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and thus more likely to convert. So, take off the used car salesman jacket and put on your best suit. Here are 7 ways to help your show that hard won [...]

When Jakob Nielsen concluded his annual Top Ten Mistakes in Web Design for 2007 by telling B2B webmasters to publish their prices, I gave a raucous verbal cheer across the cable lines. In Get Over Yourself and Publish Your Prices Already, I satirized the notion that prices are something you only disclose when the prospect [...]

Jakob Nielsen has published his annual Top Ten Mistakes in Web Design for 2007. It’s classic Nielsen: high on quality, low on filler. Every point in the list is a gem; addressing just one or two of these usability challenges would improve any website’s conversion rate. What I also love about Nielsen is that his [...]